There are several reasons for localizing your website or blog to another language. It may be important for you to position yourself on an international market and to be able to enhance ways of communication. Offering a multilingual website or blog will present you with a clear competitive advantage. Make a positive first impression by showing the world the global business that you are.
Press Releases, Newsletters
Press releases have the potential to attract first time customers that so far have not had the pleasure of doing business with you. By publishing press releases in another language, you will attract visitors that you may not be able to get in touch with otherwise. Once you have expanded your customer base, offering a multilanguage newsletter will make you stand out once again.
Whenever there is a need to learn something new and to thoroughly understand something, people often turn to their native language. Help them understand more easily by presenting multilingual advice.